Sachse-Home, Sweet Home


Railroads play a role in Sachse history.

Is Sachse uncommon? Sachse cannot claim a destination location for weddings or vacations. If you have relatives or friends who live in Sachse, you may choose Sachse. Otherwise, a small beach town in Hawaii or location in the mountains might be more likely. I write about Sachse to tell you our little town offers “uncommon” opportunity.

Three years ago we chose Sachse for its location. Our son and his family lived in a neighboring suburb. Would I adjust living in a smaller town? Would I miss my friends? Would it be too close to family? As with most plans, surprises arose. Our son transferred to Houston after we moved, but we are not planning to relocate. We love Sachse.

The railroad which runs through the town has played an important role in the history of the town, since the mid-to-late 1800’s. The population of Sachse was 10,251 in 2000 and the 2010 census shows the population as 20,472. I noticed an estimate for 2015 at 24,554. Sachse lies about thirty miles from downtown Dallas with “a little bit of country.” Horse farms exist on the other side of town. A goat farm exists near me. Our “little bit of country” disappears daily with new homes and businesses blossom like bluebonnets along the Texas roads in spring.

Lake Lavon Sunset

Nearby Lake Lavon at Sunset


The people are friendly. On my regular walk with the dog in our sub-division people grin and greet, even when my little dog grumbles lustily at their dogs.

When I asked the librarian to recommend an authors’ group three years ago, she encouraged me to start one. I joined the Library Board. I’m on a first name basis with the Mayor. I see Mike Felix, the long term leader of this small growing town, at the Council meetings, celebrations, the annual car show and other events. The Chamber of Commerce presents good programs with active participants.

Instead of attending a church of 3000 (or was it 5000?) members we attend a small, growing church, another opportunity to meet new, exceptionally friendly people.

Unemployment is low. For example, one of our neighbors is a Fire Fighter who sells real estate. My next door neighbor sells insurance. Technology engineers live around us.

Recently I attended a meeting about Sachse’s long range plans. Hearing the ideas and plans

to grow the town helped me appreciate what is happening behind the scenes.

Quotes from Sachse Residents:

“I’ve lived places where my store was not safe. I feel safe in Sachse. When I moved my business to Sachse, I have saved a considerable amount of rent.”

Sherri Arwood-Co-Owner of Arwood Custom Jewelry

“I’ve lived here long enough to remember when we didn’t have a Krogers on Highway 78. Now we have two nearby.”

Laurie SteenisKeller Williams Real Estate (and Packer fan)

“Sachse has the charm of a smaller country town…yet close enough to shopping and restaurants.

Dr. James Moebius-owner of Murphy Road Animal Hospital

“Ive had my business in Sachse since 1998. I like the small town atmosphere near Dallas. It’s always nice to come home to Sachse.”

Frank Milsap-owner of Sachse Rod Shop (ongoing business in the same location, since 1982)

“I never intended my business to be more than part time. Before long I had to quit my day job. We have unlimited growth opportunity in this community.”

Mike Felix-Mayor

“Our events bring families together for fun and friendship.”

I never lived in such a small town but for me its advantages outweigh the disadvantages. Is it uncommon for a small town? I do not know but it is “Home, sweet home!”






Help! I Can’t Do Sales!

A firm handshake

You can learn to sell!


People proclaim lustily that they can’t do sales.  Not true!  We can learn sales techniques.  All of us need to persuade others at times.  If we hide behind a computer, we will fail to convince someone we are the right person for a position, product or project.  Let’s think about this.

Extroverts vs. Introverts

Introverts are often better than the extroverts in sales, as they are good listeners.  They don’t monopolize the discussion, but ask great questions.  The extrovert may talk way too much.

Researcher Adam Grant of The Wharton School of the University of Pennsylvania studies the psychology of workers and managers.  His research shows that the best sales people move toward the middle to become ambiverts, who ask great questions and do not overwhelm the customer with an overabundance of enthusiasm.   

Dr. Grant recently published a fascinating business book titled, Give and Take, where he provides worthwhile insight into Givers, Takers and Matchers.  You’ll need to read the book to discover your natural style.  “That’s just the way I am,” doesn’t work well in many business situations.  Learning to adapt your style increases your potential for success.  The video clip of him on the Today show is well worth watching.

Networking Know-How

In a recent conversation with a CEO “in transition,” he shared with me that he never strikes up a conversation with anyone at a club, church function or group meeting, unless someone speaks to him first.  What a waste!  He’s brilliant, articulate, with a professional demeanor…what’s wrong with this picture?   He’s negotiated vast amounts of money in the past.  He’s been self-employed most of his life.  When I questioned him about this idiosyncrasy, he indicated he goes to meetings for the information, not to get to know others.  Now he’s looking for a job in a space where 80% of people find work through networking.

Mr. CEO needs to write a script to gain more than a yes/no answer.  He needs to be sincerely interested in other people, not just protecting his “secrets.”  And we all have secrets.  He needs to realize that with his arrogant attitude, it will take him a long time to find another start-up where he can be appreciated.  No one will knock on his door to offer a job!

In a wonderful article, titled “How to Launch a Consulting Business,” by Liz Ryan. she cites five ways to start talking as a consultant: 1) pain spotting,  2) looking at the perspective of the client,  3) telling a relevant story, 4) “framing” or organizing the chaos you see, or 5) probing (asking great questions).  Try to remember these five ways to start a conversation that can actually help the other person in the dyad.  “What brings you here?” followed by a well-rehearsed story can engage the other person better than “I’m a project engineer, looking for a job” or “I’ve got this great product to tell you about.”

Your New Sales Pitch Is Not a Pitch

In presentations I almost always mention that the “phone is your friend” and LinkedIn is the most prevalent tool for finding new clients or jobs.  But the number one way to discover a sales opportunity is sitting next to the person, whether in a seminar, an interview or business meeting.  You never, ever know who the person knows, who may need your services.  You may connect with someone at Starbucks or the Dallas Symphony.  At a conference you may find a new friend whose sister works for the competition.

If sitting at your computer is not working, don’t tell me you can’t sell!  If, as an extrovert, being overly effusive isn’t working, you may need to slow down and provide more details.  Both introverts and extroverts need a smile, a firm handshake and listening skills.  As you use sales techniques, they become second nature.

Hear me well: if it’s not working for you, stop it!  Improve your sales.  It’s networking on steroids.  You CAN do it!

Ruth Glover writes about change, people and places.  She speaks to motivate people.  She trains people to move forward.


Start a Business with Little Investment

Last week you read about three popular ways to start a business.  I promised to share innovative ideas for people who prefer self-employment with little investment.  Today, we look at family businesses and ideas for “tiny”companies, which may grow like mushrooms in the dark.

“I came back home to raise crops, and God willing, a family. If I can live in peace, I will.” -William Wallace ‘Braveheart’ 1995

Family Business

Maybe you grew up in a family owned dry cleaning business.  You started helping your mom and dad at age ten.  With your new degree in Business and the scarcity of jobs for new graduates, you gravitate towards working with your parents. Growing the business might be fun!

If you expect your ideas to be welcomed, think again. Your parents may say loudly, “We’ve always done it this way and it worked.  No!  We’re not investing in your cockamamie ideas.”  Whether you join your family in a thriving, established business or struggling start-up, personality plays the predominant role.

When I asked an HR-VP (non-family) who works for a fast growing, family owned company to comment, he replied, “Family members are expected to demonstrate leadership, both by the owners and the non-family employees. Many talented family members work here, but those with limited leadership skills, cause many issues.”  Another friend with a smaller family business responded that her biggest issues occur when she sees family members headed toward ethical problems.

I’ve been onsite when relatives were terminated.  Talk about pain!  Ouch!

Clear expectations with a balance of personalities keep family members from pulling out their hair or maiming one another.  Some challenges may be insurmountable.  Coming home to run a business may not be an easy way to find work after graduation.   But, you won’t know unless you try!

Start Now to Make Things Happen

Start Now to Make Things Happen

Little Investment: Start Small

Many boomers long for change, but think they lack funds.  Start by exploring alternatives.  Don’t wait until you lose your job.  Start by talking with friendly business owners.  What hobby keeps you busy in your spare time?  Maybe you like to design websites.  Maybe you like fishing.  Hobbies, interests and volunteering often lead to new careers.

You may begin a tiny business from your kitchen table.  It may not grow like Steve Job’s Apple, but by collaborating with other business owners, you will be less likely to flounder.  Learn from your mistakes.  Keep accurate records of what brings the most profit and excitement.  Whether you choose to sell knitting needles or fishing trips online, the ingredients are the same.  1) Research. 2) Plan. 3) Implement. 4) Adjust. 5) Repeat.  You may need a full time job and part time self-employment for several years.

A wonderful article in USA-Today provides several examples, both positive and negative that reinforce that you can do it!  Be sure to read Boomers Take Midlife Cues to Pursue Passions.

I chose the “tiny” business route.  I love being self-employed.  I started with a $28 investment. Although the ride has been bumpy along the way, I know that I am in charge of my destiny, not tethered to some wimpy manager with ego problems or other dreadful situation.

If you start small, there is less risk. Start now, as your business may grow to a point where you can sell it and make millions or use it for a softer landing into retirement.

A few examples of people who changed their careers are: a teacher who started a school supply store, a quilter who began a wholesale quilting supply business and an irrigation company, purchased by John Deere, when the owner decided to retire.

Self-employment is not advisable for everyone, but knowing you have alternatives, since security is a rare commodity, helps with your survival and success!

Crazy Ideas for You

segway tour

Have fun with your business!

Rent Bikes

Artist/Writer/Painter (think George W. Bush)

Golfballs Online

Swim Classes for Special Needs Children and Adults

Segway Tours of Specific Areas

Lawn or Beauty Supplies Online

Antiques on EBay

Sell Useful Products at Industry Conference or Trade Shows

Lawn Service/Snow Removal/Window Washing/Tree Trimming

Fishing Guide

Fitness Products


Dog Groomer

Food Cart in Your Neighborhood

Short List of Resources

Most colleges and universities offer courses and conferences for entrepreneurs.

Small Business Administration-


Texas Technical Enterprise Center

Murphy Center for Entrepreneurship

UT-DallasCenter for Innovation and Entrepreneurship-

Local Chambers of Commerce

3 Ways to Start a Business

“I’m tired of corporate America,” she said.  “I want to be my own boss.  I saved for years and my family obligations are less than ever.  Now’s the time!”  But is she sufficiently prepared?  Research, personality, experience and passion result in success.  After careful introspection, which way will you start a business?


Collaborate for Planning and Research

The three most common ways to start a business are 1) Buy an existing business.  2) Buy a franchise. or 3) Establish a start-up.

Everyone yearns for his or her own business occasionally, but careful research is essential.  First, you must look at your personality.  How is your ability to take risks?  Who are your role models? Who will support your emotional needs?  Once you establish you want to move forward, you’ll need money to invest for these three options.

Buy a Business

Since buying a business requires financial risk, you may have long hours in planning to locate money for your adventure.  Find a business broker with great credentials.

Business brokers assist you with difficult decisions.  If you are in Texas, begin by looking online at Texas Association of Business Brokers a non-profit agency with a tight grip on maintaining the integrity of the industry.  A list of business brokers is available, but personal referrals may assist with your discovery.

Recently I met with Chitra Gupta to hear how she started her commercial real estate business.  She’s exited corporate America a little over ten years ago and never looked back.  Check her website at for a sample of properties.


If you want a safer path to business ownership, consider a franchise.  Ways to finance a franchise exist, rather than risking your life savings and borrowing from your 80-year-old grandmother.


Financial Planning for Starting a Business

Dave Omholt of the Entrepreneur Authority, offers a monthly seminar to help you decide what fits you best when becoming a business owner.  The next free seminar is February 21 from 1:30-2:30.  People can register by going to  Dave is a franchise broker, which means he represents many different types of franchises.  Whether you decide on a relatively small investment, such as a Subway, or something more elaborate, like Camp Bow Wow, he understands that owning a business in not for everyone.  Even if you have the money, you must have the right personality and ability to manage it.  He wants repeat business, not new owners who may fail.  Owning a franchise provides assistance to help with all business facets, but you may not want to live with their rules.  Less risk, more requirements!


If you want to build a product or service, which takes a large investment, you’ll need detailed documentation with significant time for growing the start-up.  Trying to find investors is a different ballgame for a start-up.

Since I recruited for start-ups in the past, I know that extraordinary leadership and good hiring is not always a guarantee for success.  Start-up leaders require an abundance of confidence, good stomachs for surprises, big feet for kicking butt, and diplomacy with their Board of Directors.  Start-ups are fast-paced with little structure.  Even a start-up with a fabulous product, going gangbusters, can fail with the loss of funding.  In other words, you must be a little crazy, and profoundly smart!


You’ll definitely need to spend time examining the statistics before you invest your time and money in any business.  Are you a calculated risk taker?

Failure rate it high but security is difficult to find anywhere.  How have you managed failure in the past?   How badly do you want to be an entrepreneur?  Is it time for you to move forward with the idea?

List of Best and Worst after 5 Years –from

Businesses with Best Rate of Success After Fifth Year
1 Religious Organizations
2 Apartment Building Operators
3 Vegetable Crop Productions
4 Offices & Clinics of Medical Doctors
5 Child Day Care Services
Business with Worst Rate of Success After Fifth Year
1 Plumbing, Heating, Air Conditioning
2 Single-Family Housing Construction
3 Grocery Stores
4 Eating Places
5 Security Brokers and Dealers
6 Local Trucking

We must plan for the next step in our career and life planning.  Will one of these three ways fit you?

In next week’s article, I’ll give you more insight into several ways to start a business with much less financial risk.  Additionally, I’ll give you a short list of local resources.